Just came across an interesting article here that finds that Bing search users have a much higher click rate than other search engine users.
From the article:
“Bing users showed a 50% higher ad click rate than Googlers, so at the time our preliminary conclusion was that Bing’s success was being driven in a big part by Microsoft’s huge, expensive advertising blitz.”
While Google still dominates with 84% of search traffic, this is certainly noteworthy.
FYI – Chitika is a pretty cool ad system that I use on my site. First of all, only users who arrive via search engine can see the search sensitive ads. You can click the link below to learn more about Chitika or sign up for a free publisher account to begin hosting ads on your web site.
